The Beatles by Richard Avedon
Original 1967 Psychodelic Beatles poster set, which was created by Richard Avedon in 1967. This set was for STERN magazine.
This STERN set is a set of 4 posters. They are included in POP ART shows and Museums all over the world.
Many people ask me about the history of when and where these posters were printed. In 1967 The Beatles company “Nems” contracted Richard Avedon to create the design and then gave the distribution rights to different outlets in different countries. The Publications that would handle the distribution were: in the USA “LOOK” magazine. In Europe it was “Stern” magazine that distributed the posters and they were sold at Newstands. The Stern and Daily Express posters were similar in size measuring approx 19″ x 27″ while the Look version was slightly bigger at 22″ x 31″. The banner was the same size 14″ x 40″ in all 3 countries. This is the Stern printing and they are the 1967 printing.
Richard Avedon (May 15, 1923 – October 1, 2004) was an American fashion and portrait photographer. An obituary published in The New York Times said that “his fashion and portrait photographs helped define America’s image of style, beauty and culture for the last half-century.
The Beatles (posters) were photographed by Richard Avedon the Friday 11 August 1967. The shoot took place at a photographic studio in a penthouse in Thompson House, 200 Gray’s Inn Road, London.